Author Tom Haibeck ("The Wedding MC" and "Wedding Toasts Made Easy") will draw upon his 25+ year career as a media publicist to share tips on how wedding professionals can raise their professional profile (and generate more business) by attracting free media coverage about themselves and their companies.

From how to write a news release to how to prepare yourself for media interviews, Haibeck will talk about what it takes to get yourself profiled in your local newspaper or interviewed on a radio or television talk show. Haibeck and his books have been profiled on "Live with Regis & Kelly", The New York Times, Washington Post, Toronto Star, Breakfast Television, Men's Health, Women's Health, Martha Stewart radio and countless other media outlets. And wlth book sales now approaching 150,000 copies worldwide, Haibeck knows how the media game works.